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Monin Techawachirakul

Assistant Professor

memonin.mp@gmail.com

Liberal Arts

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Education:

MSc (Cognitive Neuropsychology), University College London, UK, 2007

B.A. (Psychology) (1st class honors), Thammasat University, Thailand, 2003

Expertise:

Neuropsychology

Research Interests:

  • Brand Placement

  • Intimate Relationships

  • Neural Functions and Behaviour

  • Neuromarketing

Publications:

Techawachirakul, M., Pathak, A., & Calvert, G. A. (2022). That sounds healthy! Audio and visual frequency differences in brand sound logos modify the perception of food healthfulness. Food Quality and Preference, 99, 104544. http://dx.doi.org/10.1016/j.foodqual.2022.104544

Pathak, A., Motoki, K., Techawachirakul, M., & Calvert, G. A. (2022). Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength. Food Quality and Preference, 96, 104404. http://dx.doi.org/10.1016/j.foodqual.2021.104404

 

Techawachirakul, M. (2020). Violence in Games May Not Promise an Effective Brand Strategy, but Plot Relation Does. Journal of Promotion Management, 26(1), 121-143. http://dx.doi.org/10.1080/10496491.2019.1685621

Techawachirakul, M., Wongchompoo, S., Jai-em, K., Keeratimatakul, C., Likitthanasombat, C., & Sroysuwan, V. (2019) อิทธิพลของความรุนแรงในภาพยนตร์ต่อการเลือกใส่ใจความรุนแรง [Effect of violent in film on selective attention toward violence]. Research Methodology & Cognitive Science/วารสารวิทยาการวิจัยและวิทยาการปัญญา, 16(1), 19-25.

 

Jangjaroenjittkul, K., Techawachirakul, M., Thongsuk, P., Polvimontham, P., Varokorn, M., Pimolkittirat, A., & Ngamsirijit, E. (2017). อิทธิพลของอัตราจังหวะเพลงต่อพฤติกรรมกล้าเสี่ยง [The effect of music tempo on risk taking]. Journal of Liberal Arts/วารสารศิลปศาสตร์, 17(2), 20-34

Walker, R., Techawachirakul, P., & Haggard, P. (2009). Frontal eye field stimulation modulates the balance of salience between target and distractors. Brain Research, 1270, 54-63. http://dx.doi.org/10.1016/j.brainres.2009.02.081